Monday, 28 January 2013

Vertically and Horizontally Integrated.

This is a vertical and horizontal integrated chart. It shows the links between different companies. Going vertically on this chart it shows an example of a production, distribution and exhibition company Warner Bros. Warner Bros when producing and creating films will be made by Warner Bros Pictures. Once the film is made it then has to be distributed to all different countries to be viewed and has to be made for DVD. This is done by Warner Home Video. This will then be send to Warner Village Cinema now known as Vue. The cinema then will play the films which ends the link of the production, distribution and exhibition stages of the film.

Going horizontally it shows the film being produced by Warner Bros. Then Warner Bros has a partnership with DC Comics who creates the ideas for the games from the film. RockSteady Games then will create the games from Warner Bros films.

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